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TV editor switches to record shop role

Kieran Smyth reveals the story behind Let It Roll, a new record shop in Kentish Town

24 May, 2018 — By Dan Carrier

Kieran Smyth: ‘I wanted a new challenge, I love music, so why not a record store?’

IT sounds like a music lover’s dream: quit a high-flying job in TV to pursue your dream of surrounding yourself with vinyl.

And for Kieran Smyth, it has become a reality, as the former editor opened the doors to his new Kentish Town record store this week.

Kieran, who lives in Kentish Town, has had a 30-year career as an editor in documentary TV but decided to pack in his job to open Let It Roll, a new record shop selling a wide range of genres.

He said: “I thought, I don’t want to have spent my entire working life doing a job in TV. I wanted a new challenge, I love music, so why not a record store? I just love the idea of a vinyl store for people to come in, have a browse and chill out here.”

The shop, on the southern end of Kentish Town Road, was previously home to army surplus store Squadron HQ and was then occupied to squatters. Kieran has since kitted it out with purpose-built record shelves, a sound system and a small café area. He says he plans to hold performances from musicians and DJs, record signings and various events in the new shop.

He added: “I’m an avid collector of vinyl. In fact, I have bought some vinyl off myself already. I have a decent collection at home and I’ve enjoyed choosing the stock for sale.”

And he was confident setting up a record store, when many music collectors buy digitally online, would work due to the ongoing renaissance in record collecting.

Kieran added: “We may be up against stores like Amazon, but I think there are still a lot of people who like to go into an independent shop and browse, and don’t know what they are looking for, but want to see what is out there and come to a place like this.”


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