CamdenNewJournal

The independent London newspaper

The coffee quarter: Starbucks to move into Town Hall

Planners review designs for new shop signs at council HQ

01 April, 2017 — By Geoffrey Sawyer

How the new signs could look if planning permission is granted

12.01: WELL DONE TO ALL READERS WHO SPOTTED OUR APRIL FOOL’S JOKE TODAY. We are happy to make clear there are no plans for Starbucks signs on the front of the building or an outlet inside the Town Hall…

CASH-STARVED Camden Council is to raise money by allowing coffee giants Starbucks to run a branch from the Town Hall in King’s Cross.

Planners are reviewing a ‘change of use’ application and proposals for new signs at the building in Judd Street. Camden has empty space to let out after moving much of its staff and operations to new its new tower of offices at 5 Pancras Square on the railway lands regeneration site. A decision to market vacant office space was agreed by cabinet councillors last year.

Residents have a month to comment on the scheme with artists impressions published by the council’s planning department showing designs for three signs around the entrance.

A new branch would add to Starbucks’ portfolio in King’s Cross, including an outlets in Euston Road and St Pancras International. Rivals Costa have a branch directly opposite the Town Hall too.

But a council spokesman said: “We don’t just want this part of London to be named the ‘Knowledge Quarter’, as desperately hard as we have been to promote that buzzname, it could also be the ‘Coffee Quarter’. So people could come in register their babies, have a citizenship ceremony, pay a parking fine – but also have somewhere nice to grab a coffee too. It’s about opening up the Town Hall.”

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