CamdenNewJournal

The independent London newspaper

London’s first IMAX® screen featuring ODEON Luxe deemed a rip-roaring success

15 March, 2018

LONDON’S first fully-reclining IMAX screen at ODEON Luxe Swiss Cottage officially opened its doors to the public last week.

British Basketball League favourites, London Lions, were invited to trial the increased leg room and screen size to give their seal of approval as some of the tallest film fans in the capital>

The new cinema boasts a crystal-clear IMAX screen with 184 handmade luxury recliner seats ODEON – the UK & Ireland’s leading cinema chain – marked the official opening of London’s first ODEON Luxe cinema with an IMAX screen by inviting some of London’s tallest sports stars to test out the increased legroom and large format screen ahead of doors officially opening to the public. London’s professional basketball team, the London Lions, were on hand at ODEON Luxe Swiss Cottage to put their feet up and trial the new fully-recliner seats, which offer guests triple the legroom of a standard cinema – a welcome change for the 6’8 professional athletes, who form part of the Lions’ hoops team.

London film fans can enjoy the latest films in the world’s biggest format, IMAX, whilst enjoying the luxurious comfort of ODEON Luxe recliner seating – a first for London and only the second IMAX screen featuring ODEON Luxe in the United Kingdom.

In addition to ODEON Luxe Swiss Cottage, late last year ODEON launched seven brand new ODEON Luxe cinemas in the UK, including cinemas in Putney and Haymarket, setting the pace of luxury cinema for British film fans for years to come.

Anthony Thomson, General Manager at Odeon Luxe Swiss Cottage said, ‘Since reopening as ODEON Luxe Swiss Cottage in December, we’ve seen an overwhelming response from our guests who have all welcomed the luxury upgrades to their local cinema. ‘We’re excited to re-launch our cinema’s IMAX screen and invite guests to come and see some of the biggest and best IMAX blockbusters in the ultimate luxury and comfort.’

Key features of the cinema include:
• 184 handmade reclining seats, individual, retractable tray tables, as well as triple the legroom and increased personal space for guests.
• A new cutting-edge IMAX screen, measuring 8.8m tall and 17.5m wide, packing crystal clear IMAX images and mind-blowing sound.
• In addition, guests can enjoy the newly renovated and refreshed areas of the cinema including a new foyer and retail area, featuring an Oscar’s Bar and enhanced range of food and drinks.

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